The quote at the beginning of the chapter by business guru Gary Hamel suggests that marketing planning
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The quote at the beginning of the chapter by business guru Gary Hamel suggests that marketing planning is somewhat irrelevant.
Discuss the extent to which you agree with this comment.
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GERALD KAMAU
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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