Think of an unsatisfied need you feel could be solved by the introduction of a new product.

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Think of an unsatisfied need you feel could be solved by the introduction of a new product. How would you set about testing your idea to examine its commercial potential?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Think of an unsatisfied need you feel could be solved by the introduction of a new product.

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The process of validating a new product idea to examine its commercial potential involves several important steps which can be generalized as follows ...View the full answer

Principles And Practice Of Marketing

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