To what extent does it appear that Unilever followed (i) the BCG Growth Share Matrix, and (ii)

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To what extent does it appear that Unilever followed (i) the BCG Growth–

Share Matrix, and (ii) the General Electric Market Attractiveness–

Competitive Position Model approaches to portfolio planning during the FitzGerald era?

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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