To what extent does it appear that Unilever followed (i) the BCG GrowthShare Matrix, and (ii) the
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To what extent does it appear that Unilever followed (i) the BCG GrowthShare Matrix, and (ii)
the General Electric Market AttractivenessCompetitive Position Model approaches to portfolio planning during the FitzGerald era?
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Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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