What are secondary and primary data? Why should secondary data be collected before primary data?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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What are secondary and primary data? Why should secondary data be collected before primary data?

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Primary and secondary data are types of data that can be used for research purposes 1 Primary Data Primary data refers to the firsthand data that is c...View the full answer

Principles And Practice Of Marketing

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