Who is important in the buying decision? How do they buy? What are their choice criteria? Where
Question:
Who is important in the buying decision?
How do they buy?
What are their choice criteria?
Where do they buy?
When do they buy?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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