1. The General Milk Company is currently evaluating the NPV of establishing a line of chocolate milk....

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1. The General Milk Company is currently evaluating the NPV of establishing a line of chocolate milk. As part of the evaluation the company had paid a consulting firm $100,000 to perform a test-marketing analysis. This expenditure was made last year. Is this cost relevant for the capital budgeting decision now confronting the management of General Milk Company?

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