3. Suppose the Innovative Motors Corporation (IMC) is determining the NPV of a new convertible sports car.
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3. Suppose the Innovative Motors Corporation (IMC) is determining the NPV of a new convertible sports car. Some of the customers who would purchase the car are owners of IMC’s compact sedan. Are all sales and profits from the new convertible sports car incremental?
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Related Book For 
Corporate Finance
ISBN: 9780071229036
6th International Edition
Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe
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