The perfume division of Unilever has decided to launch a new perfume. During the first weeks following

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The perfume division of Unilever has decided to launch a new perfume. During the first weeks following the launch, sales to retailers are high. Can the new perfume be considered a success?

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Corporate Finance Theory And Practice

ISBN: 9780470721926

2nd Edition

Authors: Pierre Vernimmen, Pascal Quiry

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