2. What generic strategy does Roche appear to be using based on this case? Provide a rationale...
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2. What generic strategy does Roche appear to be using based on this case? Provide a rationale for your response.
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Managing And Using Information Systems A Strategic Approach
ISBN: 9780470343814
4th Edition
Authors: Keri E. Pearlson, Carol S. Saunders
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