=+4. Use the resourcebased view as described in this chapter to describe how information technology might be

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=+4. Use the resource‐based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:

a. A global advertising agency

b. A local restaurant

c. A mobile applications provider

d. An insurance company

e. A Web‐based audio book service

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