4. Use the resource-based view as described in this chapter to describe how information technology might be
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4. Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:
a. A global airline
b. A local dry cleaner
c. An appliance service firm (provides services to fix and maintain appliances)
d. A bank
e. A Web-based wine retailer
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Managing And Using Information Systems A Strategic Approach
ISBN: 9780470343814
4th Edition
Authors: Keri E. Pearlson, Carol S. Saunders
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