4. Use the resource-based view as described in this chapter to describe how information technology might be

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4. Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:

a. A global airline

b. A local dry cleaner

c. An appliance service firm (provides services to fix and maintain appliances)

d. A bank

e. A Web-based wine retailer

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