Consider the success of Amazon. Is it a firm that should be more regulated? Why or why not? What are the potential positive and negative consequences of this? Many cry “break up Amazon,” but if retail and AWS were broken into separate business units, what would likely be the result of these units’ ranking in the respective markets of e-commerce and cloud computing? What kinds of tensions exist between encouraging entrepreneurship and free enterprise and ensuring that markets remain fair, competitive, serve the consumer, and operate in the public interest or at least in ways that don’t create net social detriment? What should managers do to address public concern, and how might a lack of addressing these issues impact a company in the future?