FreshDirect uses some third-party software, like the customer profiling tool Selligent, that other firms can also buy

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FreshDirect uses some third-party software, like the customer profiling tool Selligent, that other firms can also buy and use. Why is it less threatening if an online grocery newcomer uses the same tool as incumbent FreshDirect?

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Information Systems A Managers Guide To Harnessing Technology

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FreshDirect uses some third-party software, like the customer profiling tool Selligent. Why is it less threatening if an online grocery newcomer uses the same tool as incumbent FreshDirect? Explain.
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FreshDirect uses some third-party software, like the customer profiling tool Selligent, that other firms can also buy

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Information Systems A Managers Guide To Harnessing Technology

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