19. Cool Cola Company. Cool Cola Company, one of the world's major manufacturers of cola soft drinks, is considering the establishment of a very large cola bottling plant in India. Cool Cola expects to sell half its product within India and to export the other half to Southeast Asian countries. If the Kashmir conflict could be resolved, Pakistan and even Afghanistan might become important markets.

a. Prepare an analysis of all the potential areas of goal conflict between Cool Cola and India.

b. Considering your answers to part

a, prepare a political risk forecast for Cool Cola's bottling plant in India. Consider the potential for political unrest in India or for war with Pakistan, as well as whether a foreign-owned soft drink plant would be affected by such unrest. Use current periodi- cals and newspapers to gather your data.

c. Assume Cool Cola decides to build a large bot- tling plant in India. Recommend operating strate- gies for Cool Cola Company that would reduce its political risk. Include strategies for marketing, production, finance, and organization.

d. Prepare a crisis plan for Cool Cola in India in case political conditions deteriorate.