5. Competitive Advantage. In deciding whether to invest abroad, management must first determine whether the firm has
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5. Competitive Advantage. In deciding whether to invest abroad, management must first determine whether the firm has a sustainable competitive advantage that enables it to compete effectively in the home market. What are the necessary character- istics of this competitive advantage?
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Related Book For
Fundamentals Of Multinational Finance
ISBN: 9780321541642
3rd Edition
Authors: Michael H. Moffett, Arthur I. Stonehill, David K. Eiteman
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