The annual report of Shaw Communications Inc. contained the following note: 9. LONG-TERM DEBT On March 27, 2009, the Company issued $600,000,000 of serior notes at a rate of 6.50%. The senior notes were issued at a discount and the effective interest rate is 6.56%. After reading this note, one student asked why Shaw didn't simply sell the notes for an effective yield of 6.5 percent and avoid having to account for a very small discount over the life of the notes. Prepare a written response to this question.