When Yahoo! Inc. reported in early 2004 that its first quarter earnings had doubled from the previous

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When Yahoo! Inc. reported in early 2004 that its first quarter earnings had doubled from the previous year, its stock price jumped 10 percent to $53 per share. At the same time, the company announced a 2-for-1 stock split.20 What is a stock split and what effect does it have on the company’s stockholders’

equity? What effect will it likely have on the market value of the company’s stock? In light of your answers, do you think the stock split is positive for the company and for its stockholders?

Classic Quality of Earnings Case

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Financial Accounting

ISBN: 9780547070025

9th Edition

Authors: Jr. Belverd E. Needles, Marian Powers

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