1. Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return...
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1. Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI).
Which company is performing better? (AACSB: Use of IT; Analytic Thinking)
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Ali Khawaja
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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