1. Choose any of the ride-sharing companies. Describe how its business model works and the role technology...

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1. Choose any of the ride-sharing companies.

Describe how its business model works and the role technology has played in its success. What are the arguments for banning these types of businesses?

What are the arguments for defending them? (AACSB:

Communication; Use of IT; Reflective Thinking)

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Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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