1. Compare UNIQLOs approach on Instagram (www. instagram.com/uniqlousa) to Madewells approach (www.instagram.com/madewell). Based on your comparison, is...

Question:

1. Compare UNIQLO’s approach on Instagram (www.

instagram.com/uniqlousa) to Madewell’s approach

(www.instagram.com/madewell). Based on your comparison, is UNIQLO a market challenger, market follower, or niche marketer? Explain your response.

(AACSB: Written and Oral Communication;

Reflective Thinking)

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Aysha Ali

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