1. Compare UNIQLOs approach on Instagram (www. instagram.com/uniqlousa) to Madewells approach (www.instagram.com/madewell). Based on your comparison, is...
Question:
1. Compare UNIQLO’s approach on Instagram (www.
instagram.com/uniqlousa) to Madewell’s approach
(www.instagram.com/madewell). Based on your comparison, is UNIQLO a market challenger, market follower, or niche marketer? Explain your response.
(AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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