1. Erica sells her high-end laptop bags and coordinating wallets online through her own Web site and through high-end retailers in Shanghai. She encourages her mailing list customers to purchase products from her retail partners. She does this to maintain her presence in their physical locations, which helps increase awareness of her products among other customers and establishes the high-end, prestigious image she desires. She currently encourages customers to shop at the retailers to bypass shipping fees and avoid the wait. She is considering using a geofence so that mailing list subscribers who come within five kilometers of a retail location receive a personalized discount price that they can redeem at the store.

Should she use this type of promotion? Why or why not? (AACSB: Written and Oral Communication;

Reflective Thinking)