1. How is Perfect Diarys direct-to-consumer marketing on social media a strength? Can this uniqueness be easily...

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1. How is Perfect Diary’s direct-to-consumer marketing on social media a strength? Can this uniqueness be easily replicated by competitors?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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