1. In 2010, Taiwan announced that it aimed to be one of the first countries worldwide to...
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1. In 2010, Taiwan announced that it aimed to be one of the first countries worldwide to curb obesity by banning junk food advertisements on children’s TV programs. About 30 percent of Taiwanese children are overweight. The government is drafting a bill that will introduce the world’s first tax on food considered unhealthy, such as sugary drinks, candy, cakes, fast food, and alcohol. If you were McDonald’s, what steps should you take now to meet this challenge?
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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