1 In Chapter 13, you considered your customers and competitors and set three possible prices. Now, modify...

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1 In Chapter 13, you considered your customers and competitors and set three possible prices. Now, modify those three prices in light of

(a) pricing considerations for demand-, cost-, profit-, and competition-oriented approaches described in this chapter, and

(b) possibilities for discounts, allowances, and geographical adjustments.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 07:01 AM

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1 In Chapter 13, you considered your customers and competitors and set three possible prices. Now, modify...

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Marketing

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