1. In your opinion, who would be the best and worst celebrity endorsers for each of these...

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1. In your opinion, who would be the best and worst celebrity endorsers for each of these products/

services: BMW, PepsiCo, Samsung smartphones, and the “wear a mask/practice social distancing”

health campaign? (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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