1. Is it an appropriate business strategy to use a popular movement such as environmentalism to market...

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1. Is it an appropriate business strategy to use a popular movement such as environmentalism to market an unrelated product? (AACSB: Reflective Thinking;

Ethical Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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