1. Is it an appropriate business strategy to use a popular movement such as environmentalism to market...
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1. Is it an appropriate business strategy to use a popular movement such as environmentalism to market an unrelated product? (AACSB: Reflective Thinking;
Ethical Reasoning)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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