1. The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer with both a physical and an online store. Describe the elements of the physical store atmosphere, such as coloring, lighting, music, scents, and décor. What image does the store’s atmosphere project? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store atmosphere are present in the online store?

Does the retailer align the physical store atmosphere with its online presence? Explain. (AACSB:

Communication; Use of IT; Reflective Thinking)