1. There are 5,534 certified hospitals in the United States, and 95 percent have emergency departments. Assuming...
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1. There are 5,534 certified hospitals in the United States, and 95 percent have emergency departments.
Assuming the price of the Lucid Robotic System is $50,000 and that hospitals with emergency departments purchase one system each, use the chain ratio method described in Market Potential and Sales Estimates in Appendix 2: Marketing by the Numbers to calculate the market potential for this product.
(AACSB: Analytic Reasoning)
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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