1. Visit a social media channel (Twitter, Instagram, or Facebook) and search for the hashtag #iRobotLove. What...
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1. Visit a social media channel (Twitter, Instagram, or Facebook) and search for the hashtag #iRobotLove.
What do the user posts suggest about iRobot’s ability to solve major customer problems? How could the user-generated content inform the new product development process? (AACSB: Written and Oral Communications; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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