1. What challenges might Burger King face if it chooses to take this campaign global? (AACSB: Written...
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1. What challenges might Burger King face if it chooses to take this campaign global? (AACSB: Written and Oral Communication; Reflective Thinking)
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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