=+1 What is this product really? Hint: Market- ing has to do with matching product offer- ings
Question:
=+1 What is this product really? Hint: Market-
ing has to do with matching product offer-
ings with customer/consumer demands.
Review the benefits that Peter's product provides. Do not be happy with Peter's view that this is only a garage door-open-
ing device. Reappraise his definition of the product and identify as many possible uses for the product as you can (some uses may be in industrial and commer-
cial situations).
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Related Book For 
Marketing An Introduction
ISBN: 9781446296424
3rd Edition
Authors: Rosalind Masterson, David Pickton
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