1 You should (a) identify the target audience, (b) specify the promotion objectives, (c) set the promotion...

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1 You should

(a) identify the target audience,

(b) specify the promotion objectives,

(c) set the promotion budget,

(d) select the right promotion tools,

(e) design the promotion, and

(f) schedule the promotion.


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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