=+2 Applying Porter's generic strategies (see p. 535) how would you classify VW's strat- egy for the
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=+2 Applying Porter's generic strategies (see p. 535) how would you classify VW's strat- egy for the Beetle? Why? Did it change over the years?
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Related Book For 
Marketing An Introduction
ISBN: 9781446296424
3rd Edition
Authors: Rosalind Masterson, David Pickton
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