2. Develop a relevant profile of India that informs Match Group management about the countrys demographics, competitors,

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2. Develop a relevant profile of India that informs Match Group management about the country’s demographics, competitors, and market potential.

(AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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