2. Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase

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2. Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase through a podcast, blog, or social media account based on the recommendation of a digital influencer. Are sponsored content, paid advertisements, unpaid advertisements, or product testimonials on blogsites credible information sources? Why or why not? (AACSB: Communication, Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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