2. If an advertiser wants to reach the 1849 year demographic, which programs would you suggest? Explain.

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2. If an advertiser wants to reach the 18–49 year demographic, which programs would you suggest?

Explain. (AACSB: Communication; Analytical Reasoning; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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