2: Marketing by the Numbers to answer the following question. Assume that adding this mobile service will

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2: Marketing by the Numbers to answer the following question. Assume that adding this mobile service will increase fixed costs by $32,500 and that a contribution margin of 65 percent is desired. Determine the increase in sales necessary to break even on adding the service.

(AACSB: Communication; Analytical Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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