2. Musical performer Rihanna launched her own makeup line called Fenty. If Fenty was a failure, what

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2. Musical performer Rihanna launched her own makeup line called Fenty. If Fenty was a failure, what is the effect on Rihanna as a person brand? (AACSB:

Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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