2. On a scale of 1 to 5 where 1 means no adaptation and 5 means extensive...

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2. On a scale of 1 to 5 where 1 means no adaptation and 5 means extensive adaptation, to what degree does 7-Eleven adapt its offering in each global market? Support your answer.

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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