=+2 Red Bull make excellent use of paid, owned and earned media. Identify exam- ples of each

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=+2 Red Bull make excellent use of paid, owned and earned media. Identify exam-

ples of each and discuss how they support each other to maximise audience reach.

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Marketing An Introduction

ISBN: 9781446296424

3rd Edition

Authors: Rosalind Masterson, David Pickton

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