=+2 Red Bull make excellent use of paid, owned and earned media. Identify exam- ples of each
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=+2 Red Bull make excellent use of paid, owned and earned media. Identify exam-
ples of each and discuss how they support each other to maximise audience reach.
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Related Book For
Marketing An Introduction
ISBN: 9781446296424
3rd Edition
Authors: Rosalind Masterson, David Pickton
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