2. Visit the Web site for the OBIE Awards, which celebrates creative excellence in advertising. Go to
Question:
2. Visit the Web site for the OBIE Awards, which celebrates creative excellence in advertising. Go to the section for current winners and select one of the winning campaigns (obieawards.org/Current-
Winners). Evaluate the campaign. Describe how the advertiser used the media vehicle(s) to reach the target audience and get them to engage. (AACSB:
Written and Oral Communication; Information Technology; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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