2. What environmental factors must international marketers consider when entering foreign markets? (AACSB: Communication; Reflective Thinking)

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2. What environmental factors must international marketers consider when entering foreign markets?

(AACSB: Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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