2. Why would the insurance companies recruit existing pharmaceutical salespeople instead of hiring and training their own

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2. Why would the insurance companies recruit existing pharmaceutical salespeople instead of hiring and training their own sales forces? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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