3. Describe Generation Z. What differentiates Gen Zers from other demographic groups, such as baby boomers, Generation

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3. Describe Generation Z. What differentiates Gen Zers from other demographic groups, such as baby boomers, Generation X, and millennials? (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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