3. Differentiate between the types of retailers based on the range of their product assortments. Provide an

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3. Differentiate between the types of retailers based on the range of their product assortments. Provide an example of each type. (AACSB: Written and Oral Communication)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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