3 En el cdigo de tica de la American Marketing Association, que se transcribe en la figura...

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3 En el código de ética de la American Marketing Association, que se transcribe en la figura 4-3, se detallan los derechos y las obligaciones de los participantes en el proceso de intercambio comercial.

Compárelos con los que se detallan en la Declaración de los Derechos de los Consumidores .

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