3. Explain the differences among a conventional distribution channel, a vertical marketing system, and a horizontal marketing
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3. Explain the differences among a conventional distribution channel, a vertical marketing system, and a horizontal marketing system. (AACSB: Written and Oral Communication)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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