3 How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA

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3 How is promotion (advertising, personal selling, public

relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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